Having a blast of a day - hanging out in the mountains with your best friends. Authenticity was the main brief for this campaign. Authentic movements, authentic behaviour. Shooting on the run after a brief location scout. Natural lightning gives a real impression of being outside. Catching real emotions of friendship and fun. Expressing functional winter wear as a matter of course. Feel-good factor. Indoor shooting with warm cosy lightning associated with wooden cabin style. Storytelling.
