Lech am Arlberg, located in the rugged part of the Austrian Mountains, has grown as a noble winter ski resort over the last few years, favoured by the rich and famous for their skiing holidays. Used to high class service, the Sanatorium Dr. Rhomberg asked for a high-class and substantive photo campaign to showcase their medical and hospitality benefits to their prosperous clients. Casting aside the smell and apprehension of an unpleasant stay usually associated with hospitals, the advertising company’s brief asked for authentic, elegant, friendly and trustworthy images, showing the sanatorium as a state-of-the-art hospital, promoting a sense of well-being and professional personalised service for the client.
Clear images, soft natural light ambiance, showing genuine details, purity and tidiness, hotel-like interior shots, realistic medical impressions, reduced image formation - everything is in its rightful place!
