The Ride - A furious road trip through the American West, passing through the desert states of Utah, Nevada, Arizona for a short stop in California before heading north east for Montana and Wyoming. A promotion campaign for a global brand. Custom-made bikes. Heavy gear! Local core biker from Los Angeles. Such amazing characters! Shooting on the run, small team, great character, great work attitude. Freedom of improvisation within a strong conceptual brief. Road movie, David Lynch, Easy Rider with a dash of Route 66 - all covered by the grace and breathtaking vastness of the American West.